We Are Serious About Undies
No digging, no scratching, no wedgies, no undies line. We get it. Underwear that addresses all of your needs physically and consciously.
We understand bodies. We have over 20 years experience developing underwear and over 100 years in the industry between us. Together we have honed all of our knowledge into this range, no compromises. More about us.
Every element in our underwear has been detailed to offer you the maximum comfort possible. Every stitch, every material and every type of elastic has been thought through. We were unable to buy recycled elastic, so we created it, even though it meant delaying our launch by an extra nine months – but we were unwilling to compromise.
We Believe in Humanity
We produce ethically and create meaningful workplace training for those at risk of homelessness.
We donate one pair of undies for every one sold.
Striving for Sustainability
Over 800,000 tonnes of textiles are send to landfill every year in Australia (ACTA 2021).
We divert waste from landfill by using recycled waste material and we have pioneered underwear recycling in Australia.