You were buying underwear anyway. We made it count.
SHOP NOW — DO GOOD
LOVED BY OVER 14000+ CUSTOMERS
Doing good. Doing it well. Eight awards across sustainability, leadership, accelerating women and circular design.
Smooth combed organic cotton that doesn’t develop holes in 6 months. Woven elastic, not the cheap knitted kind that loses it shape and goes wavy.
Designed by someone with 25 years in the underwear industry who was tired of poorly made basics.
58,096
Underwear donated, one-for-one.
65,082
Bras and undies diverted from landfill.
6,533
Socks donated, one-for-one.
28,249.20
Rent paid to Aboriginal groups.
14.87t
Lower in emissions than industry standard (59% lower)
420,859.74
Spent with ethical manufacturers
Since inception - July 2021
You don’t have time for discomfort. Our ethical undies are practical, inclusively sized and designed to feel good.
No more undies that ride up ya’ bum whilst you’re sprinting for the bus. No more awkward tit tuck in the work elevator.
With super comfy material, inclusive sizing for all body types, and adaptive briefs for disabled people, we’ve got you covered.
From factory to your front door, we’re significantly reducing CO2 emissions for a better future.
Big multinational companies and their subsidiaries dominate the consumables markets, and the money doesn’t go where it needs to.
Buying your essentials from us means you are investing in local community projects as well as essential restorative planetary needs.
Charities currently spend $13 million annually discarding unsellable donations, including underwear.
We partner with charities to prevent underwear donations from becoming landfill waste.
Capturing just 10% of the 204 million underwear items imported to Australia each year could save 1,734 tonnes of waste annually.
We’ve processed 58,096 one-for-one donations to those in need and helping maintain dignity for those experiencing homelessness and/or escaping domestic violence.
Meanwhile, we have a work-training partnership with Social Engine, supporting at-risk youth and Afghan female refugees, offering a safe place to learn work skills and prepare for mainstream work.
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