204 million underwear items are imported in Australia every year, we pioneered underwear recycling in Australia to keep underwear out of landfill.

Textiles is a polluting industry, we are determined to be different. So far our emissions are less than half of industry standards.

Of the emissions we cannot avoid we pay for 1.5 times as many carbon offsets. These carbon investments are socially and planetarily restorative, making us carbon positive.

Water conservation is critically important, by careful material choice we have been able to reduce our water use by 19% compared to standard industry materials and continue to work on further reductions.