Never on sale

The fashion industry is a constant and ever-changing roller coaster of old to new. It creates far more than it is able to sell, forcing brands to reduce old stock in order to bring in the new.

Clothing racks in a store

As consumers, we have been trained to pay inflated new prices and wait for bargains, resulting in a pressure to buy more than we should ever need. We don’t want to be a part of that roller coaster.

Our prices reflect our costs, and we will never go on sale. We will occasionally bring in new colours and styles, but this will be a slow transition reflecting nature and the tempo of the next economy.