Why we exist.
3.3 million Australians cannot afford the basics. Underwear
and socks are the most requested items at shelters, and the least donated,
because people don't give away worn ones.
We are on a mission to fix that. One purchase at a time.
Every pair you buy sends a pair to someone who needs it.
Every item pays 50 cents directly to Aboriginal community projects. And at the
end of its life, you send it back to us for recycling.
No compromise. No greenwashing. Just underwear that does
more.
How it works.
Buy one, give one, every purchase donates a pair to women's shelters, people experiencing homelessness and grassroots charities.
50 cents Aboriginal rent, every item, every sale, even on sale. Paid directly to Aboriginal community projects including life-changing cultural camps.
Circular by design, designed to wear to death, not the planet's. Send any brand back to us at end of life. We recycle everything. Zero landfill.
Ethical in everything we do, GOTS certified organic cotton. GRS certified recycled nylon. Factory paying 60% above living wage. Partial solar powered fatories. Plants inks. Recycled packaging.
My life has taken me from Werribee commission housing to Indian ashrams, homeless in Greece, to Goddess studies in Glastonbury and the runway in Paris.
When I was growing up I was terrified I'd leave school at 15 with a baby, like the girls around me. By the time I got there, I felt like I was no more than the script I'd inherited.
Then I met Penny. A fashion designer I did work experience with. She took me under her wing, moved me into her home for a year, and gave me the stability to stay in school. Without her, none of this exists.
At 26 I'd saved enough from a small business to study at London College of Fashion. A path I couldn't have imagined at 15.
Opportunities in life are not equal. For some people, choosing a career is a privilege. Survival is all that's on the cards.
An Aboriginal friend gave me the words for my unrest: how can I be ok when my community is not ok.
That's why humanity is embedded in this brand. We can give to charity, but there's always a limit. This model has no limit. The more successful we are, the more we give.
Thanks for doing this with me.
Kelly xx
The people behind UH.
Kelly Barrett | Founder
25 years in underwear design + clothing sustainability. Founded Starcorp Textiles + Silent Arrow. Created UH in 2020 because the industry needed someone to do it differently.
INDUSTRY EXPERTISE | STARCORP TEXTILES
UH is backed by a team of underwear industry specialists providing pro-bono support hours.
With over between 10-20 years experience each, contributing their expertise to make sure every product is done properly.
Ni Chen - Production
Michelle Skelton - Product Development
Kim Koelyn - Quality
Annabelle Jamieson - Donations
Kate Ditton - Governance
Claire Parker - Bookkeeping
And 2 part-time freelancers showing up generously: Talea Szabo – Social Media + Jeisha Fernandez – Customer Service
Our awards.
- Banksia Foundation | Sustainable Leadership in E-Commerce
2024 - National 2023 Banksia Foundation | NSW SME Sustainability
Winner 2023 - Banksia Foundation | NSW Responsible Supply Winner 2023
- Telstra | NSW Accelerating Women 2024
- Sustainable Choice Awards | Circularity Award 2024
- National Retailer Awards | Innovation Retailer of the Year
2023 - National Retailer Awards | Small Retailer of the Year 2023
- Planet Ark ACE | Design for Circularity 2022
Our Certifications & Memberships
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B Corp Certified
One of the world's most rigorous business standards. We're verified for social and environmental performance, accountability and transparency. Not self-declared. Independently assessed.
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Social Traders Certified
Certified social enterprise. That means our primary purpose is people and planet, not profit. Every purchase supports that mission directly.
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On a Mission member
We go beyond carbon neutral. Our operations actively remove more carbon than we produce. Because net zero isn't enough anymore.
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PETA Certified
Every material we use is 100% vegan. No animal products, no animal testing, anywhere in our supply chain. Verified by PETA, the world's largest animal rights organisation.
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SECNA member
We're a member of the peak body representing social enterprises across NSW and the ACT. SECNA exists to amplify the voice of businesses like ours. ones that put people and planet before profit.
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Sustainable Choice member
Sustainable Choice assesses the full picture, environmental impact, ethical practices, supply chain transparency.
Certified Manufacturing Partners
We don't just take our factory's word for it. Our manufacturing partners hold SEDEX, GRS and Oeko-Tex certifications — independently audited standards covering ethical labour practices, recycled content verification and chemical safety. We chose them because they could prove it.
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Our manufacturing partners are certified by SEDEX, the global standard for ethical supply chains. That means independently audited labour practices, health and safety, and environmental compliance. We know exactly how our underwear is made and by whom.
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Our recycled nylon is GRS certified, independently verifying that the recycled content in our products is exactly what we say it is. Traceable from waste to finished product.
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Textile dyes are one of the dirtiest secrets in fashion. Ours aren't. Every component including dyes is tested to Oeko-Tex Standard 100, no harmful substances to the wearer and maker.
