When I started Underwear for Humanity, I was determined not to follow the fashion industry's wasteful cycle of endless sales and markdowns. I wanted to create something different—a brand that respected the planet, the people who make the products, and you, our thoughtful community.
But here’s the truth: business is never a straight line. I’ve learned that the path to sustainability comes with its own challenges.
Why We’re Doing Deals Right Now
We manufacture using sustainable fibers, which means we have high minimums to meet production requirements. But predicting exactly how much of each size and colour we’ll sell isn’t an exact science. Some colours fly off the shelves, while others sit. It’s stressful, and honestly, it’s expensive.
Right now, I’m sitting on more stock than I expected. The surplus ties up resources that could be used to grow our impact initiatives or invest in new, exciting projects for the future. So, I’m having to bundle more of my range and offering more deals than I thought I’d ever do— with discounts to clear this overstocked situation.
Here’s What’s Not Changing
Even when we sell at a loss, the impact work we’re committed to doesn’t stop. For every item sold, we still:
- Donate a pair of underwear to a woman in need.
- Contribute to our Indigenous partner, Country as Teacher.
- Support our work-training program for Afghan refugee women.
- Accept and recycle old underwear and bras to keep textiles out of landfill.
Your purchases, discounted or not, continue to drive this mission forward. I want you to know that every time you shop with us, you’re part of creating change. Together, we’re proving that business can have purpose—without compromise.
What I’ve Learned
This journey has taught me that balance is key. While I’ve always wanted to avoid the traditional sales cycle, I’ve also realised that sustainability is about being resourceful and making choices that allow us to thrive in the long term.
Thank you for sticking with us as we navigate these growing pains. I’m more determined than ever to make Underwear for Humanity a brand that leads with impact, honesty, and love.
With gratitude,
Kelly xx
Founder, Underwear for Humanity
